Nania Constantinescu UI designer

ABOUT

- coordinating the design department
- communicating with the development department
- UI and UX for both B2C and B2B e-commerce websites (user research, wire framing, layout, flow).

WestBeverages is a 2in1 web project for the spirits industry.
The B2B/wholesale platform is not visible before login. Both websites are using ERP system.
The 2 e-commerce layouts had to follow the same visual identity.

So I used black and stronger contrasts for the B2C version and more light colors (white & green) for the B2B platform - which has a lot more technical specifications (and an ERP solution integrated*), therefore strong colors couldn't help there.

Important specification was to login quickly (screen) in each platform.
The project also included redesigning the logo (made by team-mate) - you can see part of the process in the last image.

Date created: November 2014 2014-11-01T00:00:00+0000
Date published: 28 July 2021 2021-07-28T18:03:22+0100

MADEIT CREDITS

  • Marius SuteaClient

Rebranding & ecommerce (beverages)

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CLIENT REVIEW

Beautiful project !

* Ioana Andrei
Senior Graphic Designer at GreenAd
25 Jan 2016

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