Beautiful project !
Senior Graphic Designer at GreenAd
25 Jan 2016
WestBeverages is a 2in1 web project for the spirits industry. I did the UI and UX design for both B2C and B2B e-commerce websites (briefing, wire framing, layout, flow).
The B2B/wholesale platform is not visible before login.
The 2 e-commerce layouts had to follow the same visual identity.
So I used black and stronger contrasts for the B2C version and more light colors (white & green) for the B2B platform - which has a lot more technical specifications (and an ERP solution integrated*), therefore strong colors couldn't help there.
Another specification was to login quickly, therefore I designed an quite nice login in the top menu.
The project also included redesigning the logo (made by the logo-designer Ioana Andrei) - you can see part of the process in the last image.
*The erp solution is Senior ERP - one of the leading companies in ERP software solutions in Romania (business process management software).