About me
An entrepreneur & intrapreneur, I am a serial disruptor with a long history of challenging product categories, corporate cultures & ways of thinking in businesses large and small.
My international outlook was shaped when growing up in far-flung parts of the globe, sparking cross-pollination of ideas, a sharp focus on commercial opportunities, and a passion for developing solutions, often deemed revolutionary, to meet them.
I have decades of experience in design strategy & management, new propositions & innovation, product development, manufacturing, brand, design, wayfinding & retail gained working in-house and in creative agencies, and lead major corporate brand retail & branding projects for Asda, George, Mega, Bezeq & Mizrahi-Tzfahot, and was consulted upon by Walmart China & Walmart International as the go-to person for branding real estate and wayfinding.
My sell-out brands, designs & award winning products were stocked by major department stores & High St multiples across Australia & NZ.
Skills
2D/3D Retail Design, B2B, B2C, Brand Management, Branding, Business Analysis, Coaching & Mentoring, Commercial Development, D2C, design management, Entrepreneurship, idea generation, innovation, International Projects, Languages, Launches, Management, Marketing, Personal Brand, Personal Style, Point of Sale, Problem Solving, Process Creation, process improvement, Product Development, project management, Research & Development, Scale up, signage, Strategy Planning, Trend Spotter, Trials, wayfinding
Sector Experience
Client-side, consumer goods, Creative Agency, Fashion, Retail, Start-ups, Wholesale