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About me

As a seasoned Email and CRM Developer with over eight years of experience in innovative corporate, recruitment, fintech, gaming, and agency environments, I bring a passion for creating efficient, visually appealing, and engaging email campaigns. With over 14 years of hands-on HTML/CSS development experience and six years of experience with scripting and templating languages (LIQUID, AMPscript, Handlebars), I specialise in building responsive and interactive communications, as well as dynamic templates tailored for personalised customer engagement. I create custom drag-and-drop modules through coding or confidently tweak existing module options without the need for code. I also advise teams on enhancing personalisation strategies by thinking outside the box, leveraging dynamic content and conditional logic to improve customer targeting and engagement. I am equally comfortable collaborating closely with cross-functional teams or working autonomously to deliver high-quality solutions.

I've developed a wide range of email campaigns, including onboarding, automated workflows, lifecycle journeys, re-engagement, retention, win-back, promotional, and transactional emails, each built with a focus on performance, responsiveness, and user experience. I excel in email development using tools such as ExactTarget, Litmus, Salesforce Marketing Cloud, Braze, Bloomreach, , and Blueshift.

I am an organised and methodical self‑starter, highly motivated to manage multiple projects simultaneously. With strong problem-solving skills and the ability to remain composed under pressure, I consistently identify and implement solutions efficiently. My attention to detail, critical thinking, and ability to adapt to unfamiliar tasks enable me to thrive in fast-paced, dynamic environments. I work quickly and accurately, whether independently or in a team, and take full ownership of my work, always eager to take on additional responsibilities.

I hold a Master's degree in Digital Visual Effects from the University of Kent and a Bachelor's degree in Multimedia and Digital Systems (Computer Science). These roles sharpened my technical and creative capabilities, emphasised the value of collaboration, and instilled a meticulous approach to detail in high-pressure scenarios.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelMiddleweight, Senior

LanguagesEnglish and BSL

Tagged Job TitlesEmail Designer, Web Developer, Web Designer

Ranking

#6 Ranked Email Designer

Achievements

Top 25Email Designer

See all achievements

Recommendations

Currently No Recommendations

Skills

AmpScript, Blueshift, Braze, Conditional Logic, css, Email, Email Design, email development, Email Marketing, HTML, LIQUID, Salesforce Marketing Cloud, sql, Web Design, Web Development

Sector Experience

Engineering, Finance, Fintech, Marketing, Online / Web, Recruitment, Technology

Clients

GlobalData, Playstation, R/GA London, Reed.co.uk, TotallyMoney

CV / Resume

Mustafa's CV/Resume

Activity

Connections10 Followers186 Following15

Likes0

Creativepool member since 8 August 2014

Mustafa's work

Qatar Airways - Task Assessment (Interview)

Hive Project and Gardners Project at Gardners Books

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