About me

Murphy Chou, current Chief Creative Officer at Leo Burnett Taiwan. With 31 years of advertising experience, he had countless successful experience in building new brands and rejuvenating old brands in Taiwan, Beijing, Shanghai and Guangzhou.

Murphy began his adventurous advertising journey in 1989, and his award-winning streak began as early as 1993 including multiple Cannes Lions Festivals Awards, One Show Awards, CLIO Awards, London International Awards, Epica Awards, New York Festivals, AWARD Awards, Spikes Asia Awards, ADFEST Awards, Ad Stars Awards, Long Xi Grand Awards, Times International Chinese Advertising Awards, Times Advertising Awards, Taiwan 4A Creative Awards, China Great Wall Advertising Festival Awards, China 4A Golden Seal Creative Awards, China Effie Awards... etc. The total number of awards exceeds 900.

Moreover, the campaigns he led did not only result in winning awards, but also effective in sales performance and generated a lot of buzz for the brands. At the same time, he always led the company in winning a lot of new business and generating profits.

In fact, it was proven that Murphy could easily adapt to new working environment and improve the standard of creativity effectively in a short period of time and bring enviable reputation to the company no matter where he is. Murphy is a highly experienced creative, who is competent in bringing new ideas, directions and culture to a company.

Skills

Advertising, Branding

Sector Experience

Communications

Awards

ADFEST Award - Bronze, ADFEST Award - Silver, ADStars Awards Bronze, ADStars Awards Silver, AWARD Awards Bronze, Cannes Lions - Bronze, Clios - Bronze, EPICA Award - Bronze, EPICA Award - Silver, LIA Award - Bronze, LIA Award - Gold, One Show - Merit, PHNX Tribute Awards Bronze, PHNX Tribute Gold, Spikes Asia - Bronze, Spikes Asia - Silver

Clients

Heineken, McDonald's, Mercedes Benz, Mitsubishi, Škoda

Trade Associations

Lifetime Achievement in Creative by Taiwan 4A