ABOUT

Located in California, Hotel Catrina provides a leisure sojourn place for customers mostly arriving from Mexico in the month of ‘Day of the Dead’ (Dia de Los Muertos)’ festival. With creative impulse of the same festival, Multia initiated a concept of La Calaveras Catrina - the Sugar Skulls’ makeover, a typeface, and color scheme for their official logo. It conveyed the hotel’s new and touching personality, thereby connecting and attracting the people from Mexico and regions with large Mexican populations