SURE LAUNCHES TACTICAL OOH CAMPAIGN FOR LONDONERS FACING THE TUBE STRIKE
8 July, London: With London facing the biggest Tube Strike it has seen over the last 10 years many Londoners will be faced with the dilemma of finding different ways to travel from A – B.
Sure and DLKW Lowe thought this would be a perfect opportunity to let everyone know that, even if the Tube stops moving, they don’t have to. Safe in the knowledge that ‘However you beat the tube strike Sure keeps you fresh with every move’.
The tactical campaign goes live the afternoon of 8 July running across digital 48 sheet posters around central London.
Chief Creative Officer: Dave Henderson
ECD: Richard Denney
Global Creative Director: Christine Jones
Creative Team: James Millers and Andy Long
Planner: Becky Taylor-Wilkinson
Account Team: Gareth Sheehy and Javier Passerieu
Designer: Ryan Self, Elisabeth Bolzon
Agency Producers: Bel January