Deco panels for Levitum's Pizza Gourmet store
The Levitum project was a small but complete project, as I managed to range from art direction (brand image, packaging, below the line communication) up to the set-up, where I was able to combine my passion for painting , in this case digital painting / mixed technique or retouché in acrylic and gold foil, and graphics.
Each panel expresses a specific peculiarity of this excellent gourmet pizza, created by the winner of Pizza Masterchef Marco Mulas.
Since the furniture in the Levitum Shop is very hi-tech, I preferred to break the minimalism of the furnishings with a steampunk style.
This is because Levitum faces a traditional product such as pizza with an innovative spirit.
The 4 panels are in effect 4 subjects of fine decoration made on canvas, with mixed media (acrylic, watercolor backgrounds scanned and treated with Photoshop, application of gold metal foil), so there is drawing, photo editing, hand painting, even the phrases are my creativity.
The panels are 4 unique designer pieces that decorate the Levitum store.
Often in the past I have combined graphics and painting to create the fine decoration of commercial environments.
So there is graphics (the Levitum logo is always my creation), illustration, painting and copy.