About me

I am a creative that loves strategy and how data can positively impact the work. My approach is very much an entrepreneurial mindset, excelling in driving projects forward and inspiring the people around me to push creative as far as we can.

For the last year I've built an in house content studio for Nestle, going from just myself to fielding a 13 strong team of creative, strategic, social, data and operational individuals, which we are expanding further in 2021.

Experience wise, I have been in the creative industry for 20 years. For the last 10 years I've been a creative director on a multitude of brands such as Nestle, Heineken, Adidas, Cadbury's. I've worked at global powerhouse agencies McCaan Worldwide, VMLY&R, Wunderman, Ogilvy among others. And I've worked in FMCG, financial, alcohol and automotive categories - across digital, social, ATL.

I've also won awards. A lot of them.