Mihnea Gheorghiu Global Executive Creative Director

ABOUT

The on-trade is one of Heineken’s biggest partners and during the pandemic is was struggling. Bars need to be in business to survive. What if bars’ closed shutters could actually help them open up again? ​ Turning closed shutters into a new media space to help bars cope during the crisis already helped bars in Argentina, Spain, Italy, Germany the project is ongoing, as Heineken will help out more bars around the world.

MADEIT CREDITS

  • HeinekenClient
  • Alex SinmalezaSenior Copywriter
  • Andrea SarculloAssociate Creative Director
  • Cristiana BoccassiniChief Creative Officer
  • Giuseppe VescoviCreative Supervisor
  • Margherita TeodoriDigital Copywriter
  • Michele PicciExecutive Creative Director
  • Publicis ItalyAgency
  • Rosario FloridiaCreative Supervisor Copywriter
  • Ruxandra Drilea ApetreiAssociate Creative Director
  • * Thomas AitoDigital Art Director
  • * Publicis ItalyGlobal Chief Creative Officer Publicis WW
  • * Mihnea GheorghiuGlobal Executive Creative Director
  • * Ivan MontebelloSenior Art Director
  • * Cannes Lions Winners 2021
  • * E. SherryGlobal Creative Director
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