Mihnea Gheorghiu Global Executive Creative Director


The on-trade is one of Heineken’s biggest partners and during the pandemic is was struggling. Bars need to be in business to survive. What if bars’ closed shutters could actually help them open up again? ​ Turning closed shutters into a new media space to help bars cope during the crisis already helped bars in Argentina, Spain, Italy, Germany the project is ongoing, as Heineken will help out more bars around the world.

Date created: June 2021 2021-06-01T00:00:00+0100
Date published: 16 September 2021 2021-09-16T09:29:07+0100


  • HeinekenClient
  • Alex SinmalezaSenior Copywriter
  • Andrea SarculloAssociate Creative Director
  • Cristiana BoccassiniChief Creative Officer
  • Giuseppe VescoviCreative Supervisor
  • Margherita TeodoriDigital Copywriter
  • Michele PicciExecutive Creative Director
  • Publicis ItalyAgency
  • Rosario FloridiaCreative Supervisor Copywriter
  • Ruxandra Drilea ApetreiAssociate Creative Director
  • * Thomas AitoDigital Art Director
  • * Publicis ItalyGlobal Chief Creative Officer Publicis WW
  • * Mihnea GheorghiuGlobal Executive Creative Director
  • * Ivan MontebelloSenior Art Director
  • * Cannes Lions
  • * E. SherryGlobal Creative Director
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Mihnea Gheorghiu has been a Contributor since 25th November 2015.

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