About me

I'm an award-winning handbag designer and serial fashion entrepreneur, with 12 years of experience in fashion and luxury industry in London. I'm a 3-times startup founder, with 1 active business and 1 exited successfully. I am the founder of MOYA Studio, a small agency specialised in handbags design, prototyping, sourcing and fashion startup consultancy. I am also the owner of MOYA London, a sustainable luxury handbag brand with leather and crochet styles which sold out multiple times via pre-orders. In 2023 I won the renowned DESIGN-A-BAG competition beating hundreds of worldwide designers.

I have worked with budgets at all levels and managed teams from 1 to 10 people. I love working in startup environment and have a track record of launching products and campaigns under pressure and short times.

My freelance work includes 3 areas:

BAG DESIGN

I'm an expert at leather and crochet handbags. This includes any fabric or materials you can think of (or not think of!) - leather, vegan leatherette, canvas, cotton yarn, raffia etc. I'm proficient at using Adobe Illustrator, Photoshop and a number of CAD design tools and digital sketching.

FASHION BRAND/COLLECTION LAUNCH

I consult fashion startups and have lots of experiences launching brands/products/collections with hands-on operations. I can help build beautiful and agile website using Wix or Shopify, shoot and direct fashion editorials or product images and manage social media campaigns.

FASHION MANUFACTURING/SUPPLIER MANAGEMENT

I help startups or small businesses with managing their manufacturers or suppliers, including project based operations or new business developments. I have a list of global manufacturer and suppliers specialised in handbags and accessories, which I can share with a client.