Mother
London
ABOUT
IKEA enters the Christmas ad arena with a wonderfully ridiculous take on how we see the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track, about a place that clearly isn’t ready for festivities, before each one is eventually silenced by the ultimate comeback: some smart IKEA solutions.
It was directed by Tom Kuntz and the track was made bespoke by legendary Grime emcee, D Double E.
MADEIT CREDITS
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IKEAClient
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Ana BalarinExecutive Creative Director -
Arnold HanninghMusic Supervision -
Danielle Outhwaite-noelCreative Director -
Giedre MiniotaiteProduction Director -
Imogen CarterStrategist -
Jenny FanProducer -
Mike KennedyCreative -
Pauline AshfordCreative -
Scarlett SpenceStrategy Director -
Tom KuntzDirector -
Yuki YamakadoBiz Lead -
Mother -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Electric Theatre CollectivePost Production Agency -
David BassMusic Supervision -
Wake The Town LtdMusic Supervision -
Thom WhitakerCreative Director -
Will CarmichaelAssistant Producer -
Hermeti BalarinExecutive Creative Director
Back to IKEA 'Silence the Critics' project