Mother London

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IKEA enters the Christmas ad arena with a wonderfully ridiculous take on how we see the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track, about a place that clearly isn’t ready for festivities, before each one is eventually silenced by the ultimate comeback: some smart IKEA solutions.

It was directed by Tom Kuntz and the track was made bespoke by legendary Grime emcee, D Double E.

Date created: November 2019 2019-11-01T00:00:00+0000
Date published: 8 November 2019 2019-11-08T09:54:24+0000

MADEIT CREDITS

Project featured: on 13th November 2019 Contributor:

Mother has been a Contributor since 25th November 2015.

IKEA 'Silence the Critics'

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