Mother London


IKEA enters the Christmas ad arena with a wonderfully ridiculous take on how we see the state of our homes over the holidays. The film shows a crew of everyday household objects come to life and perform a scathing diss track, about a place that clearly isn’t ready for festivities, before each one is eventually silenced by the ultimate comeback: some smart IKEA solutions.

It was directed by Tom Kuntz and the track was made bespoke by legendary Grime emcee, D Double E.


  • IKEAClient
  • Ana BalarinExecutive Creative Director
  • Arnold HanninghMusic Supervision
  • Danielle Outhwaite-noelCreative Director
  • Giedre MiniotaiteProduction Director
  • Hermeti BalarinExecutive Creative Director
  • Imogen CarterStrategist
  • Jenny FanProducer
  • Mike KennedyCreative
  • Pauline AshfordCreative
  • Scarlett SpenceStrategy Director
  • Tom KuntzDirector
  • Yuki YamakadoBiz Lead
  • * Mother
  • * Creative CircleAwards Body
  • * Electric Theatre CollectivePost Production Agency
  • * David BassMusic Supervision
  • * Wake The Town LtdMusic Supervision
  • * Thom WhitakerCreative Director
  • * Will CarmichaelAssistant Producer
Annual 2020 GoldIKEA 'Silence the Critics'Advertising: TV Annual 2020 SilverIKEA 'Silence the Critics'Post Production Annual 2020 People's ChoiceIKEA 'Silence the Critics'Advertising: TV Annual 2020 People's ChoiceIKEA 'Silence the Critics'Post Production Project featured: on 13th November 2019 Contributor:

Mother has been a Contributor since 25th November 2015.

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IKEA 'Silence the Critics'

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