About us

Mother is the one of the world’s most respected independent creative agencies and sits at the heart of advertising, experiential, digital, design, and product development. We started around one table with three people, all of whom shared the washing up. 22 years on, we are an international family and work with iconic brands such as KFC, IKEA, Sky, and Diageo. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result.

Mother's articles

Cannes Lions 2026: Rebalancing Power, Proof and Craft

Most Beautiful Brand Identity Design of 2025: 20 Exceptional Brand Identities

The Best Christmas Ads of 2025 (So Far)

How to Scale a Creative Agency Without Losing Your Soul (or Your Margins) #MoneyMonth

Pitching Pressure: The Mental Health Toll of Constant Client Competitions #MentalHealthMonth

All the best Christmas 2023 ads in one place #HolidaysMonth

Self-hypnosis app gets a ‘heightened’ rebranding | #BehindTheBrand

#GettingToKnow filmmaker, designer and wannabe stand-up comedian George Wu

Check out the most mind-blowing print campaigns of 2021

All the best campaigns of 2021 in one place!

Here's all the Gold Winners from Annual 2021!

Creativepool Annual 2021 Winners Announced