About me

Currently making magic at Thinkerbell as a Lead Creative Tinker (or, for the less whimsical, Senior Art Director). Check out my work at /.au

Once upon a time, I thought I'd conquer the world of finance, but after a few years of managing other people's money, I realised spending it was much more fun. So, in true plot-twist fashion, I swapped spreadsheets for suitcases, explored the globe, and eventually found my way back to Sydney, where I picked up a design degree, graduated from Award School, and started crafting ideas at McCann Sydney, Grey, and Sudler & Hennessy.
Since then, I've been busy elevating brands from every corner of the market—lifestyle, FMCG, blue-chip, and even pharmaceutical clients. Whether big or small, I love bringing ideas to life through beautiful, impactful design that engages, moves, and inspires.

Oh, and fun fact: I was once crowned 'local royalty' in a small country town. Impressive on paper, useless everywhere else—but hey, at least I know how to rock a sash.

Awards

Cannes Lions - Shortlist, New York Ad Festival - Second Prize, New York Festival - Finalist, One Show - Merit, Spikes Asia - Shortlist