Mophonics
Los Angeles & New York
ABOUT
JanSport is embracing some musical mayhem to reconnect with young consumers. The latest chapter in the brand’s “Always With You” campaign frames the humble backpack as a surprisingly soulful sidekick, equipped with an expressive front pouch and a deadpan voice that sings about the emotional turmoil of being a constant companion.
MADEIT CREDITS
-
JanSportClient
-
Calvin RezenComposer -
Impossible Studios IncProduction Company -
PartylandAgency -
Shea DuncanComposer -
Stella WebComposer -
Stephan AltmanExecutive Creative Director -
Jean ScofieldExecutive Creative Producer / Partner -
Mophonics -
Roberto MurguiaComposer -
Shea DuncanCreative Director