Mona Saleh Art Director

ABOUT

In this campaign, we can see casting videos of real people and non-professional actors trying to present a new range of small and cheap products from the brand. Their performances are terrible, really bad played, absolutely non convincing but definitely cute and funny. All the videos ended with a packshot presenting the DEALS, a new range of products sold for less than 2€, and a baseline claimed by a voice over: “The Deals for less than 2€. At that price, anyone could sell them".

MADEIT CREDITS

  • BURGER KING FRANCEClient
  • Adélaïde DestaillatsAccount Manager
  • Amélie JuilletHead of Communication & PR
  • Ayman JaroudiTV Producer
  • BUZZMAN ParisAgency
  • Clément ScherrerHead of Strategic Planning
  • Dee PerrymanRights Management
  • Georges Mohammed-ChérifPresident and Executive Creative Director
  • Jérôme LangladeDirector
  • Julien LevilainManaging Director
  • Loïc CoelhoHead of Account
  • Patrice LucetCopywriter
  • Paul RenaudineauPR & Communication Manager
  • Philippe BoucheronArt Director
  • SOLAB Paris,Production Company
  • Thomas GrangerVice - President
  • Vanessa BarbelHead of TV Production
  • * eurobest
  • * Mona SalehArt Director Assistant
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