Mona Saleh
Art Director
ABOUT
In this campaign, we can see casting videos of real people and non-professional actors trying to present a new range of small and cheap products from the brand. Their performances are terrible, really bad played, absolutely non convincing but definitely cute and funny. All the videos ended with a packshot presenting the DEALS, a new range of products sold for less than 2€, and a baseline claimed by a voice over: “The Deals for less than 2€. At that price, anyone could sell them".
MADEIT CREDITS
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BURGER KING FRANCEClient
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Adélaïde DestaillatsAccount Manager -
Amélie JuilletHead of Communication & PR -
Ayman JaroudiTV Producer -
BUZZMAN ParisAgency -
Clément ScherrerHead of Strategic Planning -
Dee PerrymanRights Management -
Georges Mohammed-ChérifPresident and Executive Creative Director -
Jérôme LangladeDirector -
Julien LevilainManaging Director -
Loïc CoelhoHead of Account -
Patrice LucetCopywriter -
Paul RenaudineauPR & Communication Manager -
Philippe BoucheronArt Director -
SOLAB Paris,Production Company -
Thomas GrangerVice - President -
Vanessa BarbelHead of TV Production -
eurobest -
Mona SalehArt Director Assistant