Brief: Reinforce Microsoft’s position as thought leaders in digital transformation. To grow understanding, uptake and sales of the brand’s “One Microsoft” ecosystem of products.

Idea: FUTURE DECODED delivered hands-on, engaging experiences from Microsoft and their partners, encouraging interaction, education and excitement in a way other conferences miss out—ensuring products were showcased with real-life examples, not just a presentation on a screen. The paperless event also featured an app that served delegates content from stands and keynotes (no more bags full of leaflets), and personalized their experience from start to finish.

Date created: November 2016 2016-11-01T00:00:00+0000
Date published: 6 February 2017 2017-02-06T20:00:58+0000


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Microsoft Future Decoded 2016

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