Brief: Create a unique experience that elevates Hoegaarden’s speciality beer status, to drive brand reappraisal and make it the first choice for sessionable speciality beer.

Idea: Celebrating Hoegaarden’s use of the finest natural ingredients in its famous beers, The Floating Gaardens saw the creation of a garden like no other. Part bar, part sensory experience, and all taking place on our unique transformed barge, this stunning pop up event set sail around London’s canals and became one of the most talked about destinations of the summer. Guests’ sailing experience included delicious complimentary canapés from celebrity chef Valentine Warner and the “Sound Scape Gaarden,” a sensorial experience with carefully selected sounds projected into the atmosphere to enhance and reflect the tasting notes of Hoegaarden and its natural botanicals.

Date created: August 2016 2016-08-01T00:00:00+0100
Date published: 6 February 2017 2017-02-06T20:26:38+0000


  • HoegaardenClient
Annual 2017 ShortlistHoegaarden 'The Floating Gaardens'Experiential Project featured: on 15th February 2017 Pro member:

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Hoegaarden 'The Floating Gaardens'