Our Momentum Worldwide UK Team's work on the Microsoft Xbox Survival Billoard was featured in Campaign's Creative Experiences That Defined A Decade feature 2020.
Xbox created a human billboard to launch its new video game, hanging eight people on to a survival board. Contestants were perched for up to 24 hours and endured a variety of faux weather conditions, including snow, rain and wind.
The winner was awarded a round-the-world trip inspired by the locations Lara Croft visits in Rise of the Tomb Raider!
Read more here.
(Source: Campaign)