Displaying 1 - 36 of 140 results
If recent images from China are to be believed, it would appear that after more than a decade of back-biting, exclusivity battles, failed motion control experiments (Playstation Move anyone?) and fanboy wars, that Xbox and Playstation have finally...
Posted by: Benjamin Hiorns
Every June, the gaming industry converges on the Los Angeles Convention Centre for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from rather humble...
Posted by: Benjamin Hiorns
Magic isn't real. But illusion is a powerful tool. The past few years have seen magicians suddenly become cool again, with entertainers such as Derren Brown (despite his protestations, he is a magician in the traditional sense) and Bradford's very...
Posted by: Benjamin Hiorns
Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...
Posted by: Benjamin Hiorns
When it comes to gaming, branding is everything. A great logo can instantly convey a sense of identity, personality, and quality, helping a gaming brand stand out in a crowded marketplace. This is why all of the top brands have iconic logos - it...
Posted by: Creativepool Partner
I don't have any tattoos. Nor have I even seriously considered it. I have nothing against them, in fact I actually harbour a smidgen of jealously towards those who are bold enough to brand their bodies, but there's something so unbearably permanent...
Posted by: Benjamin Hiorns
There have been lots of brands and businesses showing their support for Pride Month, and it’s easy to see why. After all, momentum for the month, which was first inspired by the Stonewall riots of June1969, has grown rapidly in recent years. In...
Posted by: Energy PR
Every June, the gaming industry converges on the Los Angeles Convention Center for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from humble beginnings to...
Posted by: Benjamin Hiorns
Leo Burnett announced yesterday that Nigel Tribe had been appointed as head of strategy for Leo Burnett Singapore and global planning director for SKII. This appointment comes hot on the heels of not only some major recent wins for the agency...
Posted by: Benjamin Hiorns
When I first stumbled across the concept of 4DX cinemas, to say I was sceptical would be something of an understatement. Whilst the idea of being bashed about from pillar to post in order to replicate the physical thrill of the action on-screen might...
Posted by: Benjamin Hiorns
How do you make an ad for a demographic that quite famously hates ads? Looking at what Grey London did for Pringles might set you off on the right track. If you've been around Twitch at all lately, you will have seen the new zombie sensation Frank...
Posted by: Creativepool Editorial
Sony brings Aibo robot dog back to life with added AI Sony has unveiled a new version of the robot dog it is thought to have killed off over a decade ago and now it comes with artificial intelligence. The tech brand announced this week that it will...
Posted by: Creativepool Editorial
A Welsh father whose baby son’s arm had to be amputated has developed a custom bionic limb for baby Sol. Ben Ryan got the inspiration for the arm after studying the way spiders make their webs, and was prompted to develop it after being told...
Posted by: Creativepool Editorial
Xbox are proudly shouting that Xbox Live is the UK’s fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian. The film pastiches the serious tone of...
Posted by: Creativepool Editorial
If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...
Posted by: Benjamin Hiorns
Yesterday at Gamescom, the annual gaming convention which is currently taking place at the the Koelnmesse in Cologne, North Rhine-Westphalia, Germany, Microsoft and Sony laid out their cards for the coming fiscal year for their respective gaming...
Posted by: Benjamin Hiorns
M&C Saatchi - GambleAware GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign...
Posted by: Creativepool Editorial
Gamescom is, to all intents and purposes, very much the sexier, more refined European cousin to E3’s bold, brash American convention. If E3 is a Michael Bay movie (all big bucks, explosions and exposition), then Gamescom, which wrapped up this week...
Posted by: Benjamin Hiorns
I love gaming and, whilst I'm not particularly keen on Christmas itself, I love Christmas lights, so this latest bold activation by Xbox for their recently released Dead Rising 4 game certainly hit my buttons when it popped up in my news feeds last...
Posted by: Benjamin Hiorns
Buddy is the robot you always wanted Buddy is a crowd-sourced robot that you shouldn't let your kids research, because they'll want one and it's NOT cheap. The Johnny 5/Wall-E hybrid is a family friendly robot helper that has aspirations beyond...
Posted by: Benjamin Hiorns
Google's Modular Phone is unstable Though in theory it's possibly the most exciting thing to happen to smart phones since the introduction of the iPhone, Google's ambitious modular phone; Project Ara, was never going to have an easy birth. The...
Posted by: Creativepool Editorial
The man with the Bionic eyes In yet another case of reality catching up with science fiction, an elderly man in the UK has had his sight partially restored thanks to a cutting-edge, bionic retinal implant which converts images from a miniature...
Posted by: Creativepool Editorial
Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....
Posted by: Creativepool Editorial
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
Microsoft launches adaptive Xbox controller for gamers with disabilities Microsoft has revealed a video game controller designed specifically for people with limited mobility. The Xbox Adaptive Controller, which will go on sale later this year, can...
Posted by: Creativepool Editorial
The 'personal cargo droid' that could replace your suitcase and walk your dog The company behind the Vespa scooter has made its first move into autonomous transportation with a robotic personal helper that carries your stuff for you in the most...
Posted by: Benjamin Hiorns
Kitchen of the future revealed in Milan Tapping into this retro fascination with the “Kitchen of tomorrow,” The Italian design studio Tipic has created the first full “Smart Kitchen” countertop, which integrates various...
Posted by: Benjamin Hiorns
For many gamers (perhaps a few Creativepoolers amongst them), today is not simply the 27th of October 2015, it's the day they've been waiting on for years. The launch of Halo 5: Guardians, the latest entry in the blockbuster gaming franchise, and the...
Posted by: Creativepool Editorial
This device will stop hackers at the front door Start-up company Dojo Labs has created a connected device designed to scan your home and protect against malware, viruses and cyber attacks. The US-based team of security experts and hackers felt that...
Posted by: Creativepool Editorial
Amazon and the million dollar robot How to ride Kuratas Amazon Japan is now in the robotics business, with the gigantic robotic mech suit known as the “Kuratas,” recently uploaded to the company's technology section. Costing a svelte $1...
Posted by: Benjamin Hiorns
In a deal that has been rumoured for a while now, Microsoft has bought Mojang, the Swedish creators of the phenomenally successful Minecraft, for a reported $2.5 billion. Officially announced on Monday afternoon, both Microsoft and Mojang spokesman...
Posted by: Benjamin Hiorns
The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...
Posted by: Creativepool Editorial
Brand Experience & Activation Apple "Today at Apple" (in-house) Apple’s in-store experience programme, which was activated in all 501 stores across the globe, encouraged each local community to develop their creativity with coding...
Posted by: Creativepool Editorial
BBD Perfect Storm - Stop Hate UK BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...
Posted by: Creativepool Editorial
Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...
Posted by: Benjamin Hiorns