About me

I am a back-room chap, a shopper's whisperer, a persuader, a philosopher and an observer. My words can rhyme like notes, as I vary the tone with puns and verbs. I am a storyteller and sometimes a joke seller. I am not a writer. I am the other one who is always on the ropes. I am his commercial friend - a copywriter.

I am a middleweight copywriter with 3 years and above in advertising.

In 2009, I started my career as a Junior Copywriter in JWT where I learned the craft of copywriting and acquired strong conceptual skills.

In 2011, i left JWT and worked as a freelancer for 2 years.

In 2013, i got a job offer at Agency 222 in Doha, Qatar - one of the toughest markets in the Middle East. Although it has been my biggest challenge, I won 4 creative awards this year.

I have a bachelor in Marketing and International Business with honors from Middlesex University in London, and a diploma in Copywriting from Blackford Institute for Copywriting in UK.


Art Direction, Copywriting, Creative Direction, Direct Mail

Sector Experience



Juhayna, Nestlé, Renault, Vodafone

Currently No Recommendations
Perm, Freelance
Skill Level
English and Arabic
Creativepool member since 18 May 2014