About me

My career in marketing began at the age of 16 when I created an event and promotional agency to finance my education. During this period I worked with brands from various sectors undertaking research projects and brand promotional activities. I later progressed in my professional career to work with international advertising agencies undertaking more higher budgeted campaigns and handling marketing budgets totalling more than $10mn. My experience includes being involved in the activity from the initial stage of taking the brief, planning the activity, getting budgets approved, execution of the activity and creating post performance reports. I have had the experience of working with some of the biggest clients in India and UK which include brands like Southern Comfort, Papa John Pizza, Tesco,Kingfisher Beer, Union Bank of India and PC World. Also my experience of living and working in Dubai, India, Brazil and UK gives me an advantage in terms of communicating and cooperating with people with different experiences, languages and cultural backgrounds.

Social and digital media has become one of the most important advertising mediums today as it enables consumers to share more information and at a faster speed. Various brands have proved how social media can really create a high ROI as the Marmite campaign by DDB and the launch of Toy Story 3 by Pixar.