About me

Hello!
Thanks for stopping by! I'm Mohamed Selmi, a bilingual Copy Director, Content Lead, Strategist, and multifaceted MarCom professional with a passion to drive brand success.

As a seasoned bilingual Creative Copy Director, Content Lead and strategic thinker with a knack for crafting stunning words, I am empowered to solve problems and transform them into opportunities with innovative efficiency. I have a proven ability to utilize exceptional writing skills, coupled with the right cultural insight and seamless creative adaptations. Demonstrating a track record of successfully fostering positive relationships with clients, I consistently deliver high-quality work on or before the deadline. I am also known for my ultra-fast turnover of work, which is particularly valuable during hectic times. I possess the ability to write in different dialects, including Egyptian, Saudi, Emirati and plain Khaleeji (GCC), in addition to modern and classical Arabic. I excel at neutralizing linguistic and conceptual ambiguities resulting from their trans-cultural nature.

My creative and linguistic abilities span 15+ years, and I have demonstrated an ability to integrate strategic thinking, creative writing, conceiving, design and production with a thorough grasp of channel planning anchored in the region's cultural subtleties, spanning the MENA region. My passion is assisting brands in connecting with customers, ensuring brand quality across all touch points, from product to communications and achieving business success.

Additionally, I am a solution-seeker and an action-taker. I also enjoy collaborating with people with diverse experiences and skills to solve brand issues. When required, I am always willing to roll up my sleeves. I believe in being truthful and developing trust in order to grow a business and manage a team. I like continuing to learn and assisting others in developing their professions. I am fascinated (and sometimes scared) by how rapidly our world changes and how businesses must adapt in order to survive and thrive.

Other than that, my other half is a scriptwriter, songwriter, poet and short-story writer.

Specialties include:
- UX/ UI writing and naming
- Content strategy
- ATL, BTL, digital and activation
- Through-the-line campaigns
- Creative conceptualization
- Website creation or redevelopment, content creation, brochures, catalogues, flyers and press releases
- Pitch presentations
- Regional relevance