About me

I'm a Cairo-based Creative Director and storyteller with a passion for connecting ideas, people, and brands through culturally grounded storytelling.

My background bridges film, copywriting, and marketing, blending creativity with strategic insight. I've led and written campaigns for both private and governmental clients, developing radio ads, TVCs, and digital campaigns that balance emotion and clarity.

Currently, I'm the Creative Director at Express Media, where I've written 20+ radio ads, three jingles, and led campaigns for Maadi Construction and the Ministry of Water Resources & Irrigation. Before that, I directed multiple ad campaigns at Octasy Media Production, including projects for Carehub, Alyens Gold, Ghaith Organization, and Shajaret Al-Durr Restaurant.

My earlier experience at Dabur Egypt and founding Drunk Rooster Films sharpened my understanding of branding, production, and the business side of creativity.

I believe powerful storytelling should not only sell but also inspire and last — and that's what I aim to achieve with every project I lead.

Skills

Acting, Advertising, Art Direction, Budgets Planning / Allocation, Creative Direction, Directing, Filming, Script Writing, Writing

Sector Experience

Advertising, Creative Services, Film (Short / Documentary), Media, Production