Mohamed Bareche Executive Creative Director

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In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. And which safest place for social distancing than the great outdoors?
The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign as the perfect link with the great outdoors and freedom.
Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not.
The brand reminds us here how the best way to disconnect is to reconnect with nature.

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