About me
I'm a Creative Director with 13+ years of experience across Egypt, the GCC and wider MENA.
I work at the intersection of business objectives, brand strategy, audience understanding, storytelling and creative execution, helping brands turn complex challenges into clear strategic directions, strong ideas and integrated communication.
My work spans fintech, mobility, gaming, consumer technology, FMCG, healthcare, education, real estate and more.
I typically work on brand positioning, creative strategy, campaign development, storytelling, communication frameworks and creative direction.
My approach is simple:
Problem → Strategy → Idea → Impact
I'm particularly valuable when a business knows where it wants to go but needs a senior creative partner to clarify the direction, find the idea and lead the creative thinking behind it.
Skills
Brand Stategy, Creative Direction