Mofuoa Selebalo Copywriter

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This was a PSA targeted at a people who with a casual approach to the dangers of driving under the influence. The concept was centred around finding a different way of illustrating how your decision making in impaired when under the influence, and that ultimately, "there is no such thing as an accident if you deliberately opt to drink and drive.

Date created: March 2017 2017-03-01T00:00:00+0000
Date published: 8 March 2017 2017-03-08T10:40:08+0000

MADEIT CREDITS

  • City of Cape Town (local/provincial government)Client

No such thing as an accident

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