With the new series of Game Of Thrones just a couple of weeks away, step forward director Ben Taylor to help us relive one of the most heartbreaking scenes from the show.
Working through BBH London, the spot sees HODOR (played by Kristian Nairn) spending his days far away from Westeros and now installed in KFC Romford. Happy Days.
Before long though, the lunch rush arrives and Hodor is overwhelmed by ravenous customers, with more than a subtle nod to the iconic scene where he holds back a horde of zombies.
So there you have it. All in the name of chicken and rice!
Client - KFC
Title - Lunchtime is coming...
Creative agency - BBH
Creative Director - Hamish Pinnell
Creatives - Alex King & Andrew Jordan Agency Producer - Jack Howard
Production Company - MindsEye
Director - Ben Taylor
Executive Producer - Hughie Phillips Producer - Jonny Kight
DOP - Dan Holland
Editor - Phil Hignett @ Marshall Street Editors Colourist: James Bamford @ The Mill Composer: Oli Julian