About me
I'm a strategic social media specialist with 6+ years' experience turning brand objectives and audience insights into social ideas, content and campaigns.
I work across both B2B and B2C, with particular experience in short-form video, platform-specific content strategy, visual storytelling and content planning. My approach sits between creativity and strategy: understanding what an audience cares about, finding the right cultural or creative angle, and turning it into social that has a clear purpose.
I'm interested in how brands can use social to be culturally relevant without losing sight of the bigger picture, combining creative thinking, audience behaviour and performance data to develop work that gets attention and delivers against an objective.
Ultimately, I like figuring out what a brand should say, where it should say it, and how it can make people care.
Skills
Audience Insights, Content Planning, content strategy, creative strategy, Performance optimisation, Platform Strategy, Short-Form Video, Social Analytics, Social campaigns, Social Strategy, Trend & Cultural Insights