Mike Watson
Creative Director
ABOUT
To break the pattern of football boot releases we helped adidas launch their GLITCH range through an invite-only app. Only those with a referral code can buy the boots. Then they got to decide how the community grows. Making everyone who buys a pair an influencer.
MADEIT CREDITS
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AdidasClient
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Wojciech ZalotDesign Director -
Mike WatsonDigital Copywriter
Back to GLITCH project
Nestor Kalynyak
Creative, NK
Ukraine