Mike Watson Creative Director

ABOUT

To break the pattern of football boot releases we helped adidas launch their GLITCH range through an invite-only app. Only those with a referral code can buy the boots. Then they got to decide how the community grows. Making everyone who buys a pair an influencer.

Date created: December 2016 2016-12-01T00:00:00+0000
Date published: 23 September 2021 2021-09-23T09:45:54+0100

MADEIT CREDITS

  • AdidasClient
Project featured: on 24th September 2021

GLITCH

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