. . .

About me

I am a senior design leader with over 14 years' experience delivering SaaS and enterprise digital platforms.

My work sits between creative direction and hands-on execution. I specialise in structured UI and UX design, translating complex business, infrastructure and operational requirements into clear, scalable digital systems that balance brand, usability and implementation quality.

At Mvine, I have led UI and experience design across client solutions and the core platform, shaping enterprise systems that support complex workflows, operational processes and data-driven interfaces. I work closely with engineering teams to ensure what is designed is delivered with clarity and precision. I regularly present and demo solutions to senior stakeholders and enterprise clients, achieving consistently high first-round approval rates.

Over time I have introduced structured design workflows, reusable UI patterns and modern tooling to strengthen design-to-engineering collaboration and delivery consistency across projects.

I have also supervised and mentored interns and new starters, coaching them in product demonstrations, client communication and account ownership within live SaaS environments.

Alongside my core role, I co-founded Noontime Games and led the design of a commercially produced board game brand, taking the product from concept through to print and manufacture and into Amazon sales. The business is now being wound down with remaining stock being sold through, but it strengthened my commercial awareness and end-to-end ownership.

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JSR Agency

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