About me

I'm a senior freelance copywriter, editor and content strategist with more than 20 years' experience helping organisations turn complicated ideas into clear, useful and persuasive copy.

Before moving properly into freelance work through SAS Marketing, I spent most of my career at Bournemouth University in senior content and creative roles. My final in-house role was Creative Studio Lead, managing designers, videographers and content specialists while staying hands-on with copy, campaign concepts, messaging, editing and final editorial sign-off.

That means I'm not just a "send me the brief and I'll write the words" copywriter. I'm used to shaping the brief, asking the right questions, understanding the audience, finding the stronger angle and making sure the finished content does what it is meant to do.

I write across websites, landing pages, SEO content, email campaigns, thought leadership, blogs, profiles, case studies, scripts, prospectuses, brochures and internal communications. I'm especially useful when businesses have something valuable to say, but their offer, message or story has become fuzzy, overcomplicated or too close to the organisation's internal language.

Through SAS Marketing, I work with founder-led businesses, B2B brands, education organisations and agencies that need clear, human copy with a commercial purpose. Recent work includes ghostwritten blogs, landing pages and campaign assets for Monkhouse & Company; website messaging and positioning for Neologik; rebrand copy for Recruitment Revolution; ecommerce and service-page copy for Specsathome and SpecsAroundTown; and blogs, case studies and lead magnets for Smartsourcing.

I'm comfortable working directly with founders, marketing teams, designers, strategists, account managers and senior stakeholders. I can come in early to help shape the thinking, or pick up a well-formed brief and turn it into clean, effective copy. Either way, I care about clarity, tone, structure, usefulness, accuracy and the tiny details that make copy feel properly finished.

My background includes SEO, GA4, SEMrush, editorial style guides, content audits, user journeys, campaign planning, tone of voice, AI-assisted content processes and writing for complex organisations. I'm also used to working with feedback, tight deadlines and multiple sign-off layers without losing the point of the piece.

In short: I help organisations say what they mean in a way their audience understands, trusts and acts on.

Skills

Content Management, Copywriting, Editing, Script Writing, Writing

Sector Experience

E-Commerce, Education, Marketing, SAAS

Awards

CIPR Excellence Award - Finalist, HEIST

Clients

Bournemouth University, LSBU, Monkhouse & Company, Neologik, RecruitmentRevolution.com, Smartsourcing