About me

I'm a creative director, filmmaker, and brand strategist who's built campaigns, led creative teams, and shaped narrative systems across global platforms and emerging tech.

I've directed commercial and content work for brands like Levi's, TikTok, Toyota, and Google—spanning everything from social-first stunts to broadcast to AI-enhanced storytelling. At TikTok, I helped scale the . Creative Lab from 28 to 600+ people, reframing the platform's voice from trend-based chaos into brand-ready storytelling.

My background includes directing over 100 commercials, building the in-house film unit at Droga5 (Second Child), and most recently, experimenting with AI tools like MidJourney, Kling, and Runway to prototype fast, emotional stories that still feel human.

I started Rumpus Works to develop content and systems that move quickly—without losing tone, taste, or authorship. My best work balances strategic clarity with a cinematic punch.