About me

I'm an established, award-winning creative director with experience that 
spans countries, client sectors and disciplines.
I create progress for agencies and brands through culturally-driven work 
that's vehemently focused on ROI.
I've worked for multinationals, launched three agencies from scratch 
and have a real soft spot for independents.
I've built teams from nothing and turned under-performers into award winners.
I've been an awards judge, a speaker and I currently mentor young talent around the world.
I love being hands-on as much as I love leading and inspiring teams.
I cross over between being a pure creative and a creative strategist.
I'm a long-time adopter and advocate for utilising AI as part of the team.
I've directed more than my fair share of films.
I love collaborating with smart, hungry, humble people.
I love ideas with earned media at their heart.
And I love moving fast, without breaking things.