About me
Professional Experience
PROPHET - Brand & Marketing Strategy London, UK
Prophet is an international branding and marketing consultancy with a proven thought leadership and a collaborative approach based on a powerful blend of experience in strategy, creativity and analytics.
Associate Oct. 2010 - Present
Executed 4 consulting projects in Brand strategy for EMEA and APAC markets (Brand positioning and micro-positioning, brand portfolio and architecture, brand migration, brand performance).
Coordinated research service providers and model programming suppliers for online surveys (1000+ respondents) and tracked the brand performance results reporting on brand awareness, consideration and preference across markets.
Defined alternative brand positioning options for strategic brands across categories and designed a model to determine the optimal positioning concept (measuring and forecasting preference shares across segments).
Analysed customer experience, identified key touch-points and developed targeted actions to increase the brand's visibility and its interaction with stakeholders and decision-makers.
Sector knowledge: Consumer Goods, Technological and Life Insurance.
ERNST & YOUNG - Business Advisory Services Madrid, Spain
Ernst & Young is one of the big four worldwide leading companies in professional services. Business Advisory Services focus on strategic performance, operational transformation & organisation change.
Team Leader Apr. 2008 - Sept. 2010
Developed 12 advisory projects in Marketing strategy and Sales processes in 3 EU markets (Marketing plan, customer segmentation, promotional pack design, commercial model & distribution network optimisation).
Led teams of 2-4 assistants. Communicating directly with the client-stakeholders to build the confidence and commitment of management supported by hard rational evidence and powerful interpersonal engagement.
Designed basic management tools adapted to the client's needs for significant performance improvement within critical business functions (Customer Relationship Management, Sales and Financial).
Built relationships with E&Y Spain, Argentina and UK team members to coordinate resources, aggregate information and manage project planning in shared international projects.
Sector knowledge: Computer Entertainment, Telecommunications, Chemicals, Financial, etc.
Achievements: Promoted twice in consecutive years.
DAEMON QUEST - Marketing Management Consulting Madrid, Spain
Daemon Quest is a leading marketing management consulting company focusing on the world of marketing & customer strategy in European and Hispanic markets.
Junior Consultant Apr. 2007 - Mar. 2008
Collaborated in 5 consulting projects of Marketing & Sales strategy and operations across 4 European countries (Marketing plan integration, brand positioning, customer segmentation, design of promotional campaigns, product innovation, product launch and re-launch, commercial model & sales force effectiveness).
Worked with the project manager to understand the client's current situation and the desired results of the project. Here, was responsible for the transformation of the collected information and raw data into the finished client ready deliverables and presentations.
Industry specialisation in Travel & Leisure: Theme Parks, Hotel Chains, Online Bookings, Transport, TV and Entertainment.
DAIMLER-CHRYSLER - Automotive Spain/Switzerland
Analyst (European Shared Services) Oct. 2006 - Mar. 2007
Identified, documented and successfully implemented financial processes in the pilot project for centralisation at European level to integrate into a new Global Shared Service Centre in Madrid.
Trainee (Marketing, Logistics & Finance areas; 6 months each) 2003 - 2006
Bachelor Thesis: Comparison of effectiveness and efficiency of online tools vs. traditional media.
Dealer Inventory Management Project: Implementation of a stock optimization system.
Created a database for supplier review. Applied discounts by customer. Trained as Jr. Accountant.
Achievements: Scholarship for Bachelor Degree (Sponsorship for high potentials).
Education
University of Cooperative Education EWA-VWA, Spain/Germany 2003 - 2006
Bachelor (Hons) Business Administration (2:1)
Specialisation: Marketing & Sales
Achievements: Bachelor Thesis (1)
Universidad Autónoma de Madrid, Spain 2000 - 2003
1st cycle in Economics.
Colegio Alemán de Madrid (German School), Spain 1988 - 2000
Spanish Selectividad and German Abitur (equivalent of UK A Levels).
Languages
Spanish- native German - native English - fluent French - basic
Additional Information
International Exposure:4+ years while working and studying in Spain, Germany, Switzerland & UK.
Technical skills:Extensive knowledge of Microsoft Office Suite (6+ years of daily professional use); SAP; SQL.
Non-profit work:Leading the corporate Prophet for non-profit initiative (P4NP) in the London office establishing a long-term partnership with NGO Trees for Cities. Volunteered for 3+ yearsat Txwkoalla, NGO for disabled children. Co-founder at non-profit Theatre group La Madrilera.
Hobbies:Enjoys using social networks proactively to stimulate common interests: Created DSM Alumni group in Linkedin with ca. 250 members. Backpacking (3 trips to Latin America). Playing theatre (amateur actor). Football (team organiser).
Achievements:President of Alumni (Grad. Class 2000, German School). Co-founding La Madrilera (*).
References:Available upon request.
Skills
Management Consulting, Business Strategy, , Marketing, Marketing Strategy, Branding, Customer Segmentation Strategy, Event Management, Event Producing, Events, Promotions, Media & Entertainment, Music Videos, Commercials, Short Films, Directing, Assistant Directing, Visual Storytelling, Storyboarding, Production Planning, Production Schedules, Film Production, Video Production