About me
I have held leadership positions in advertising, promotions and interactive agencies. My approach is to infuse digital strategy with consumer insights; I call it shaping the white space. Accomplishments include launching and naming LendingTree, developing and launching the U.S. Army brand in an Effie-winning effort, building cultural relevance and share for DiGiorno pizza and launching eCRM innovations for Philip Morris iconic brands Marlboro and L&M.
My work has earned awards from The One Show, CyberLions, Effies, Art Director's Club of New York, New York Advertising Festival, Addys, Reggies, POPAI, Yahoo! Big Idea Chair and ad:tech.
Specialties: Brand-building ideas, consumer insights and strategy, integrated marketing communications, agency management and leadership, digital marketing leadership and mentorship.
Skills
Advertising, Analysis, B2B, B2C, Brain storming, Brand Planning, Content, CRM, Direct Mail, Mobile Marketing, Point of Sale, Promotions
Sector Experience
Banking, Fashion, FMCG, Insurance, Restaurant / Café, Retail, Software
Awards
Cannes Lions - Bronze, Effie\'s - Gold, One Show - Silver Pencil
Clients
Coca-Cola US, Constellation, Cracker Barrel, Marlboro, Natural American Spirit, Reynolds American, US army, USAA