Mickey Shu-Ting Chan
Senior Art Director / Creative
ABOUT
BRIEF 1:
The message - "€1500 towards your mortgage legal fees with Ulster Bank" - boring!
We created a Tetris inspired game to get you in the mood for moving home, get 1500 points then you win! All the blocks were carefully designed into cute household objects.
BRIEF 2:
Q: How to make a bank digital ad about Current Account more fun?
A: A homepage takeover pinball game with 2*2 eruo coins!
It was only run one day on RTÉ website, but it drove an engagement rate of 1.49% and a total of 1,548 users to the Ulster Bank Current Account page. It also won the campaign of the month on WEBORAMA.
AWARDS
WEBORAMA campaign of the month

Back to The Moving Game and The Coin Pinball - Ulster Bank rich media project
Heather Deacon
Creative Solutions Connector
United Kingdom