Mickey Shu-Ting Chan
Senior Art Director / Creative
ABOUT
BRIEF 1:
The message - "€1500 towards your mortgage legal fees with Ulster Bank" - boring!
We created a Tetris inspired game to get you in the mood for moving home, get 1500 points then you win! All the blocks were carefully designed into cute household objects.
BRIEF 2:
Q: How to make a bank digital ad about Current Account more fun?
A: A homepage takeover pinball game with 2*2 eruo coins!
It was only run one day on RTÉ website, but it drove an engagement rate of 1.49% and a total of 1,548 users to the Ulster Bank Current Account page. It also won the campaign of the month on WEBORAMA.
AWARDS
WEBORAMA campaign of the month
