Mick Pollard Senior Art Director/​Creative

ABOUT

Using data collected from the Search GPS Watch, Rip Curl created and hosted the world’s first intercontinental surf comp.

The catch? We didn’t tell anyone until it was over.

The Virtual Pro became the world’s first surf competition held completely in hindsight. Like a Championship Tour event The Virtual Pro took place over a 10-day event window.

Anyone who logged sessions during that period was entered - whether they knew it or not! Shortly after the competition period surfers received an athlete profile along with a bespoke digital scorecard visualising their individual sessions. This digital scorecard was presented as a data visualisation and optimised for sharing on social channels.

Our shared vision is for The Virtual Pro to be a regular, digital event fixture that sits alongside The Rip Curl Pro and Rip Curl Bells Beach events - only this event won’t be reserved for an elite few, it’ll be open to anyone with a Rip Curl Search GPS Watch.

AWARDS

Awwwards
Cannes Lions - Bronze
Cannes Lions - Shortlist
D&AD Award - In-book
D&AD Award - Nomination
D&AD Award - Wood Pencil
Spikes Asia - Bronze
Spikes Asia - Shortlist
Spikes Asia - Silver

MADEIT CREDITS

  • Rip CurlClient
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