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About me

After leaving school and heading to the big smoke with no idea what I wanted to do I worked in a series of roles in the city never really finding my place. I took a leap of faith and left to temp across different media companies to figure out what I wanted to do and started out as a temp at different Media companies and discovered the alluring world of Marketing & Publicity. I knew instantly that I wanted to be part of this world and haven't looked back since.
I went onto to work at a number of different organisations that included Associated News & Media, Discovery Networks and Granada Television, learning my craft and building my experience in Marketing while climbing the corporate ladder.
I then moved to Sony Pictures Television where I had my first experience at working for a US studio as Publicity Director. I delivered European publicity strategies and campaigns, working with international broadcasters to raise the profile of shows, delivering talent tours, emersion days, press junkets and launch events. I worked across a broad portfolio of shows that included Breaking Bad, Blacklist, The Big C, Pan Am, Masters of Sex and Oprah's protege's new venture, The Dr. Oz Show.
Now in my current role at ITV Studios, I get to combine both my Marketing and Publicity skills, heading up a team of talented marketers, overseeing everything globally. I'm responsible in writing strategies and ensuring rollout to support our global sales teams efforts in securing the best homes for our shows, planning & delivering industry events, working with producers to secure co-productions across full brand management across shows that includes commissioning & creating all marketing materials from inception to final delivery, working with international broadcasters to roll out client servicing, consumer publicity, markets and festivals and strategically plan our presence across the year.

Details

AvailabilityLooking for work

ContractPerm

LocationLondon, United Kingdom

Skill LevelSenior

Tagged Job TitlesSector Head, Publicist, Marketing Director

Ranking

#5 Ranked Sector Head

Achievements

Top 25Sector Head

Judge

See all achievements

Recommendations

Currently No Recommendations

Skills

Audio Visual, Branding, Email Marketing, Experiential Marketing, Marketing, PR, Print Design, Promotions, Public Relations

Sector Experience

Brand Management, International, Marketing, PR, Television

Awards

Promax Award

Activity

Connections8 Followers19 Following11

Likes0

Creativepool member since 6 September 2016

Michelle's achievements

Site Achievements

Top 25Sector Head Top 25

Judging

Michelle Asik has sat on the Creativepool Annual jury.

Annual 2020 Judge OOH

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