About me
Seasoned Creative & Art Director with 15+ years of experience leading award-winning creative, brand, and UX/CX experiences for leading agencies and global brands across Latin America and the United States. Proven track record of translating business and customer needs into human-centered digital experiences, intuitive user journeys, and compelling brand ecosystems across General and Hispanic markets.
Expertise spans UX/CX strategy and vision, experience design, digital products, customer journeys, brand strategy, visual identity systems, and AI-enabled creative workflows, connecting strategy, technology, and design to create meaningful experiences across the customer lifecycle. Experienced in leading multidisciplinary teams and guiding creative direction from research and strategy through concept, design, prototyping, and execution.
Deep industry experience across Automotive, Beverages, Alcohol, Financial Services, Banking, and Public Companies, with a passion for transforming complex business challenges into seamless, culturally relevant, and emotionally engaging customer experiences across digital, retail, ATL, BTL, promotions, and integrated platforms.
Skills
UX/CX strategy and vision, • Adobe Creative Cloud (Photoshop, Illustrator, InDesign), • AI tooling to support concept generation, ideation, and scaled image generation asset pipelines, • Art Direction, • Brand Identity Development, • Budget & Timeline Management, • Campaign Concept Development, • Client Presentations, • Creative Direction, • Creative Project Management, • Creative Strategy, • Digital & Print Design, • Integrated Marketing Campaigns, • Motion Graphics Collaboration, • Production & Print Management, • Social Media Creative, • Team Leadership & Mentorship, • Typography & Layout
Sector Experience
Automotive, banking and finance, Energy, Food & Beverages, Healthcare, Household Goods, Live Entertainment, Retail, Travel & Leisure
Awards
Addy Awards Bronze, Addy Awards Gold, Addy Awards Shortlist, Addy Awards Silver, Clios - Gold, Clios - Silver, LIA Award - Gold, New York Festival - Finalist
Clients
Samuel Adams, Toyota, Florida Power & Light, DHL, UHealth, Florida Lottery, Miami Marlins, Colgate, Amex, Hertz