Michel's work
About Michel
Seasoned Creative & Art Director with 15+ years of experience leading award-winning creative, brand, and UX/CX experiences for leading agencies and global brands across Latin America and the United States. Proven track record of translating business and customer needs into human-centered digital experiences, intuitive user journeys, and compelling brand ecosystems across General and Hispanic markets.
Expertise spans UX/CX strategy and vision, experience design, digital products, customer journeys, brand strategy, visual identity systems, and AI-enabled creative workflows, connecting strategy, technology, and design to create meaningful experiences across the customer lifecycle. Experienced in leading multidisciplinary teams and guiding creative direction from research and strategy through concept, design, prototyping, and execution.
Deep industry experience across Automotive, Beverages, Alcohol, Financial Services, Banking, and Public Companies, with a passion for transforming complex business challenges into seamless, culturally relevant, and emotionally engaging customer experiences across digital, retail, ATL, BTL, promotions, and integrated platforms.
Expertise spans UX/CX strategy and vision, experience design, digital products, customer journeys, brand strategy, visual identity systems, and AI-enabled creative workflows, connecting strategy, technology, and design to create meaningful experiences across the customer lifecycle. Experienced in leading multidisciplinary teams and guiding creative direction from research and strategy through concept, design, prototyping, and execution.
Deep industry experience across Automotive, Beverages, Alcohol, Financial Services, Banking, and Public Companies, with a passion for transforming complex business challenges into seamless, culturally relevant, and emotionally engaging customer experiences across digital, retail, ATL, BTL, promotions, and integrated platforms.