About me

Hi everyone! I'm Michael and I am the Founder at Creativepool.

Creativepool's purpose is to facilitate the connection of the global creative community.

My background is pretty varied. I've only ever had 1 "real job" in my life that I lasted about 6 months. I figured out how to do what I need to do by creating a spreadsheet that effectively meant I could do my days work in about half an hour.

I've always had an entrepreneurial spirit. I did a degree in marketing innovation and economics at the University of Dunedin - something that I stuck out but couldn't tell you a thing that I learnt. I spent as much time in physics, ethics and geology lectures as I did in my own (which isn't saying much). I was invited to do a Masters but I wanted to get out...

I set up my own design company in my home country of New Zealand. At that point I could draw but knew nothing about design and in fact I wasn't the best designer. But the company did ok. Enough for me to sell up and get on my pushbike and cycle from Sydney to Singapore, (one day I'd like to do the other half of the journey - but maybe on a motorbike..) I've been in London ever since and after a stint of buying, doing up and selling property, I started Creativepool from my bedroom. Since then the site has grown into a truly amazing, inspirational and informative platform.

Creativepool is a passion for me and my team. We take great pride in what we do and how we are going about connecting the global community. Our aim is to help creative companies, big and small, to find the best talent, clients and suppliers. We champion and support the best in the industry and help those that are looking to improve. We take pride in facilitating relationships that can only happen on Creativepool. We push what it means to be creative to it's very limit taking inspiration from every sector and promote individuals and companies that do things differently. We live at the intersection of advertising, art, design, tech and science.

On a personal note I am a newly proud Dad to a little boy Maru who at 8 months old has developed a taste for house music. Before he came along I used to like travelling - preferably on a motorbike (I have 3 so I still get to ride!).

I hope you enjoy using the platform and if you need anything please do connect :)


Analytics, B2B, B2C, Business Management, Digital Marketing, Digital Strategy, Graphic Design, Marketing, Social Media, Web Design, Web Development

Sector Experience

Advertising, Creative Services, Design, Digital (SEO, PPC, SEM...), Marketing, UI / UX


Creativepool Annual Award, Digital Impact Awards, NORA Awards, Onrec Awards, Webby Award

#4 Ranked Founder
Currently No Recommendations
Annual 2019 JudgeCreative Leader of the Year
Top 25 Founder Project featured:Ben Lost - Exhibition II
on 7th July 2014
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on 24th February 2015
Project featured:Pool Party Cannes 2016
on 27th June 2016
Project featured:Your Network
on 6th January 2017
Project featured:2017 Annual Launch Party - Part 2
on 31st March 2017
Project featured:The Annual 2017
on 3rd April 2017
Project featured:2017 Annual Launch Party - Part 1
on 3rd April 2017
Project featured:2017 Annual Launch Party - Part 3
on 4th April 2017
Project featured:Cannes Lions 2017: Influencer Lunch
on 29th June 2017
Project featured:SiteSpace: Campaign Imagery
on 13th July 2017
Project featured:Creativepool: CONNECT 2017
on 6th October 2017
Project featured:Creativepool: POOL PARTY 2017
on 6th October 2017
Project featured:Connect Cannes
on 25th June 2018
Project featured:Connect: London 2018 - Day 1
on 28th November 2018
Project featured:Creativepool Connect: London 'Pool Party: VIDEO
on 14th December 2018
Project featured:Creativepool Connect: London
on 14th December 2018
Project featured:Connect Cannes
on 11th November 2020

Michael Tomes has been a Contributor since 10th December 2020.

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Tagged Job Titles
Freelance, Temp-Perm, Remote
Skill Level
Creativepool member since 21 March 2013