Michael Scantlebury
Director
ABOUT
Over the spring 2018 season, we put out the call for people to live their best #UGGlife – living life to the full, making memories along the way and doing it with style. To get the message out, we created a social influencer campaign that featured 10 influencers who best evoked the #UGGlife attitude. We tasked them with creating social content that brought this message to life, with their energy and ideas shining through across the campaign – and wearing a pair of UGG shoes along the way.
Back to #UGGLife project
The Artist as Photographer
Shooter, Ken Gerhardt Photography
South Africa
Cassie Bendall
Creative Director, Cheddar Creative
United Kingdom
Lorenzo Pantani
Lead Video & Motion Design
United Kingdom
Caroline Dolan
Creative Services Consultant
United Kingdom