Over the spring 2018 season, we put out the call for people to live their best #UGGlife – living life to the full, making memories along the way and doing it with style. To get the message out, we created a social influencer campaign that featured 10 influencers who best evoked the #UGGlife attitude. We tasked them with creating social content that brought this message to life, with their energy and ideas shining through across the campaign – and wearing a pair of UGG shoes along the way.

Date created: April 2018 2018-04-01T00:00:00+0100
Date published: 27 July 2020 2020-07-27T09:15:31+0100


Annual 2019 JudgeEmerging Agency of the Year Project featured: on 29th July 2020