Michael Scantlebury
Director
ABOUT
"Your Martell, Your Way" is a new drinking strategy which demonstrates the versatility of Martell by communicating how you can express your individuality and have a personal experience with Martell. We encourage bars, restaurants and clubs to make every Martell drink a drinking experience.
We created a series of drinking rituals, ways for restaurants, bars and customers to customise Martell, and a content series showing how influential people enjoy their Martell, their way.
All this culminated in a comprehensive toolkit detailing to global markets our strategy and how they can create their own rituals.
Back to Martell Drinking Strategy project
The Artist as Photographer
Shooter, Ken Gerhardt Photography
South Africa