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"Your Martell, Your Way" is a new drinking strategy which demonstrates the versatility of Martell by communicating how you can express your individuality and have a personal experience with Martell. We encourage bars, restaurants and clubs to make every Martell drink a drinking experience.

We created a series of drinking rituals, ways for restaurants, bars and customers to customise Martell, and a content series showing how influential people enjoy their Martell, their way.

All this culminated in a comprehensive toolkit detailing to global markets our strategy and how they can create their own rituals.